Blog

Small Business Season’s Secret Weapon: Email

Small Business Season’s Secret Weapon: Email

Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle reminders can keep customers buying from you all season (and all year) long. You just need a couple of...

Shop Small Campaign 2021

Shop Small Campaign 2021

Harrisonburg-Rockingham Chamber of Commerce Shop Local 2021 Campaign - Participating Businesses When you spend $25 or more at one of the participating business you can enter to win some great prizes.     BeCardless Blue Ribbon Nursery & Landscaping, LLC Blue Ridge...

Small Business Season Checklist

Small Business Season Checklist

Are you participating in Small Business Saturday—or better yet—Small Business Season, where you encourage people to shop small throughout the holiday and not just on the day after Black Friday? If so, you might be scrambling right now trying to put together...

Small Business Season Deal Ideas

Small Business Season Deal Ideas

One way to bring shoppers into your business over the holiday season is by offering deals. That’s how the big box stores work. They bring in customers through loss leaders. While you might not be in a situation to offer products at cost, you can offer deals to bring...

Creating a Memorable Buying Experience This Small Business Season

Creating a Memorable Buying Experience This Small Business Season

What is one benefit your brick-and-mortar business has over online sellers?   This is an important question to ask to get more people to shop small or shop local this holiday season. When someone can grab their phone and purchase a gift quicker than it takes to...

The Word on the Street 11.05.2021

roundup Elkton's first comedy brewhouse—BrewHaha Brewing Company—has just opened. Stop in for a pint and a good laugh!   Looking for something hip and casual right next to JMU's campus for your next Taco Tuesday adventure? Tequila Taco Bar is slated to open soon...

Celebrating Small Business Season

Celebrating Small Business Season

We’re gearing up for another holiday season amid COVID. Luckily, the virus numbers are down, and people are venturing out more these days. It’s time to market the importance of shopping local or shopping small.   While Small Business Saturday is a good start, why...

How to Make Your Video Calls and Meetings More Appealing

How to Make Your Video Calls and Meetings More Appealing

Are you tired of video calls yet? There was something new and fun about them when we were all locked down for COVID, but now they’ve lost a lot of their sparkle.   For some of us who work from home, video calls can feel like an unnecessary intrusion where we need...

Local Business Takes on the Supply Chain Crisis

Local Business Takes on the Supply Chain Crisis

The troubles with the supply chain are daunting. We’re seeing predictions that the holiday shopping season will be marred by empty shelves and disappointed children. While the problems are serious, there are some businesses that will triumph in the face of adversity,...

Hey Guys!! Lessons from Influencers

Hey Guys!! Lessons from Influencers

When my friend’s thirteen-year-old daughter was approached by a major brand to be an influencer for them, I knew things were changing. Cynically, I wondered what did a thirteen-year-old or any kid have that a brand wanted? The obvious answer is a young following that...