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B-Cubed Program

Black and Brown Owned Business Growth Program

Nationwide events during the summer of 2020 have influenced many people in our area to seek to help Black and Brown owned businesses within our community. In response to that desire, the Harrisonburg-Rockingham Chamber’s Diversity Business Council has mapped out a strategy to grow Black and Brown owned businesses in Harrisonburg and Rockingham County. Additionally, B³ seeks to create a welcoming culture that will attract new Black and Brown owned business ventures and will encourage increasing investment from our existing Black and Brown owned businesses.

B³ blends a combination of comprehensive business support including business plan development or improvement, marketing guidance, technical assistance, micro-loans, small grants, mentorship and networking support. B³ utilizes a phased assistance approach, customized to the businesses current stage and needs.

Eligible Participants

  • B³ is open to any existing black and brown owned business located in Harrisonburg or Rockingham County. The business must be at least 50% owned by a black or brown individual.
  • B³ is open to any black or brown individual residing in and seeking to start a business in Harrisonburg or Rockingham County.

Click here to apply to the B-Cubed Program.